About Us

About Us

RaasRani started as a small dream — to bring together beautiful, high-quality jewelry that’s accessible to everyone. It wasn’t born in a boardroom — it began with a personal struggle, one that might feel familiar to you too.

Our founder, Payal Bhageria Sheth, always loved jewelry, but finding the perfect piece was never easy. Imitation jewelry caused painful skin reactions, while fine jewelry felt too expensive and too traditional for everyday wear. She longed for something in between — stylish yet comfortable, affordable yet lasting. That’s when she discovered demi-fine jewelry, and RaasRani was born — not just as a brand, but as a solution.

What began as a personal search soon grew into something more — a purpose: to create jewelry that feels like an extension of you — effortless, elegant, and made to be worn every day.

Our pieces are crafted using anti-tarnish, skin-safe materials, designed for everyday comfort and timeless appeal. Gender-neutral and versatile, RaasRani isn’t just for women — we also design and curate pieces for men, with the same attention to detail and lasting quality. RaasRani is about jewelry that fits seamlessly into your life, your style, your story.

We’ve kept things simple — low margins, high quality, and you at the heart of it all.

So whether you're dressing up, layering up, or keeping it minimal, RaasRani is here to make sure you never have to choose between beauty and comfort.

Thank you for being part of this journey. This isn’t just our story — it’s yours too.